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Daria Cupareanu's avatar

Such a great roundup! Always inspiring to see how much can be built solo with focus and smart systems.

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Benjamin Hies's avatar

100%! thanks a lot Daria!

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David Weiss's avatar

Fantastic overview of these solopreneurs. I only knew of a couple before reading this. What do you think is the most common product or service from all or most of them?

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Benjamin Hies's avatar

great question! the most common product is clearly digital products, such as memberships, courses, playbooks etc - what many of them do very well, is combining storytelling and personal branding, to engage their audience emotionally. which is why they sell quite well ;)

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David Weiss's avatar

Yea for sure. Sounds like they all have digital products and courses. And most have newsletters. This seems to be the same strategy I'm seeing with tech creators. I wonder if this plan is sustainable long-term or if there's some other way to make money as a solopreneur.

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Benjamin Hies's avatar

As long as they keep growing with their audience and don’t get stuck on one offer, it’s sustainable. The ones who do well keep things fresh, they keep learning, tweak what they sell, or try out new formats when the timing feels right. But I could also see SaaS products, or in-person events as something that could work (especially since people crave in-person connection).

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